Content marketing’s view of itself. And why it’s looking the wrong way
Crap. That’s the word that begins content marketing agency Velocity’s slideshare, now downloaded over half a million times. Their argument is that so much content is now being produced by marketeers,...
View ArticleHow do you compete with a billion dollar logo?
This post was first published on The Media Briefing earlier this week. Buzzfeed is now considered one of the world’s most innovative news organisation. It’s value is currently over $1b, getting close...
View ArticleFive must-see, must-read links
Print not dead etc. Here’s the 856 page September issue from Vogue. Image from Arem Duplessis. A stunning analysis from New York magazine of how Time Inc got into its current situation. So well...
View ArticleSeven Must-see, Must-read Links
How headlines change what we think. From The New Yorker, of course. This is great, the way price affects what and how we buy. From the Atlantic. The best stories from Wired in 2014. All in one handy...
View ArticleHow to produce pointless stories, devoid of meaningful value or engagement
In an extensive interview last week the legendary marketer Seth Godin lamented the ‘industrialisation of content’. He said: ‘As soon as organisations start to measure stuff and poke it into a piece of...
View ArticleFifteen hot links
1. This is one of Springsteen’s many back-of-an-envelope set lists, emotional, personal, and totally uneditable. So here’s my post for InPublishing on Wunderlist, the world’s best make-a-list app. 2....
View ArticleRock n’ roll meets corporate finance
Along with my colleagues Andy Pemberton and James Lumley, I’m presenting at this top-notch event next week. Our agency Furthr has teamed up with White Light Media to challenge your expectations with a...
View ArticleFive good links
From the FT, Adland’s continuing existential crisis, along with good observations as to how brands grow. Twitter’s troubles, by Emily Bell along with a deeper dive from The Atlantic. Story of the year;...
View ArticleThe Best-Ever Publishing Festival Line Up
I’m producer of the two big content streams at this year’s PPA festival, where along with CEO Barry McIlheney and his team we’ve put together the most fantastic line-up. Four stages, 60 speakers,...
View ArticleFive must-see, must read links
The New Yorker cover goes all augmented reality 100 successful content marketing hubs What the ‘internet of things’ might do for publishers What next for the all-new Bauer media? Michael Wolfe on The...
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